Under Armour 利用 OpenX 广告交易平台的优势来提高其健身应用的收入
公司规模
1,000+
国家
- United States
产品
- UA Record
- MapMyRun
- Endomondo
- MyFitnessPal
技术栈
- OpenX Ad Exchange
- OpenX BrandTags
- iOS
- Android
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 服装
适用功能
- 销售与市场营销
用例
- 车队管理
服务
- 软件设计与工程服务
- 系统集成
关于客户
Under Armour Connected Fitness (UACF) 是 Under Armour 的一个部门，专注于健康和健身应用。他们有一套适用于 iOS 和 Android 的应用，包括 UA Record、MapMyRun、Endomondo 和 MyFitnessPal。这些应用提供全面的工具来跟踪五个主要领域的健康状况：活动、营养、健身和睡眠。他们的平台拥有 1.6 亿注册用户，在健身应用行业无与伦比。他们于 2015 年 11 月开始与 OpenX 合作，以支持他们的 MyFitnessPal Android 应用。
挑战
Under Armour Connected Fitness (UACF) 拥有一套适用于 iOS 和 Android 的健康和健身应用，包括 UA Record、MapMyRun、Endomondo 和 MyFitnessPal。这些应用提供全面的工具来跟踪五个主要领域的健康状况：活动、营养、健身和睡眠。UACF 拥有 1.6 亿注册用户，他们正在寻找一种方法来最大限度地利用这些应用获得收入。他们于 2015 年 11 月开始与 OpenX 合作，以支持他们的 MyFitnessPal Android 应用。由于 OpenX 的出色表现，它在 2016 年 1 月被提升为 MyFitnessPal 需求堆栈的顶级。
解决方案
OpenX 派出了一支专门的收益专家团队，直接与 Under Armour Connected Fitness 合作，通过 OpenX Ad Exchange 实现收益最大化。他们的技术支持团队提供全天候指导，帮助部署易于实施的 OpenX BrandTags、针对移动设备优化的 JS 标签，并回答整个入门阶段及之后的问题。MyFitnessPal 只用了不到三天的时间就启动并运行。由于如此出色的表现，UACF 扩大了与 OpenX 的合作关系，将他们的整个 Android 和 iOS 应用程序组合都纳入其中。MapMyFitness 于 1 月底加入，其余应用程序计划很快加入。
运营影响
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
相关案例.
Case Study
Fire Alarm System and Remote Monitoring Sytem
Fire alarm systems are essential in providing an early warning in the event of fire. They help to save lives and protect property whilst also fulfilling the needs of insurance companies and government departments.Fire alarm systems typically consist of several inter-linked components, such as smoke detectors, heat detector, carbon monoxide, manual call points, sounders, alarm and buzzer. The fire alarm system should give immediate information in order to prevent the fire spread and protect live and property.To get maximum protection a shoe manufacturer in Indonesia opted for a new fire alarm system to monitor 13 production sites spread over 160 hectars. Although the company had an existing fire alarm system, it could not be monitored remotely.It was essential that the new system would be able to be monitored from a central control room. It needed to be able to connect to the existing smoke detector and manual call point. Information should be easily collected and passed on to the Supervisory Control and Data Acquisition (SCADA) system. Furthermore, the system should have several features such as alarm management, auto reporting, being connected to many client computers without additional cost, and run 24/7 without fails. The company also needed a system which could be implemented without changing the architecture of the existing fire alarm system.
Case Study
IoT Applications and Upgrades in Textile Plant
At any given time, the textile company’s manufacturing facility has up to 2,000 textile carts in use. These carts are pushed from room to room, carrying materials or semi-finished products. Previously, a paper with a hand-written description was attached to each cart. This traditional method of processing made product tracking extremely difficult. Additionally, making sure that every cart of materials or semi-finished products went to its correct processing work station was also a problem. Therefore, the company desired an intelligent solution for tracking assets at their factories. They also wanted a solution that would help them collect process data so they could improve their manufacturing efficiency.
Case Study
Retailer Uses RFID Scanner to Improve Efficiency
Patrizia Pepe wished to improve the logistics of their warehouse: accepting incoming goods from their production sites, movement of items throughout
the warehouse, and packaging of goods for distribution to the retail locations. They initially tried to use barcodes for this function. Because barcodes must be individually scanned within a line-of-sight, the acceptance of goods coming into the warehouse was too time consuming. Working with the University of Florence, Patrizia Pepe instituted a five-month pilot project beginning in August of 2009 to test the validity of an RFID solution. The pilot involved tagging of about 60,000 items for the second seasonal collection, and convinced the company to move forward with tagging all items.
Case Study
Monitoring and Controlling Automatic Mixing and Dispensing Machines
As technology advances, textile manufacturing has been transformed from a labor-intensive to a partially or fully automated industry. Automation is significant in all segments of textile production - from spinning to printing, and textile machinery manufacturers are constantly searching for new technologies and automation processes will increase the productivity of their machines. The color paste mixing and dispensing machine is an essential part of the printing and dyeing process. With the advantage of automatically computerized controls and database management, the system can significantly improve its dispensing precision, working efficiency and production quality as well as reducing material consumption.
