Under Armour Leverages the Strength of OpenX’s Ad Exchange to Drive Revenue for Their Fitness Apps
Company Size
1,000+
Country
- United States
Product
- UA Record
- MapMyRun
- Endomondo
- MyFitnessPal
Tech Stack
- OpenX Ad Exchange
- OpenX BrandTags
- iOS
- Android
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Apparel
Applicable Functions
- Sales & Marketing
Use Cases
- Fleet Management
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Under Armour Connected Fitness (UACF) is a division of Under Armour that focuses on health and fitness apps. They have a suite of apps available for iOS and Android, including UA Record, MapMyRun, Endomondo and MyFitnessPal. These apps offer comprehensive tools to track health across five main areas: activity, nutrition, fitness, and sleep. With a community of 160 million registered users, their platform is unrivalled in the fitness app industry. They began working with OpenX in November 2015 in support of their MyFitnessPal Android app.
The Challenge
Under Armour Connected Fitness (UACF) has a suite of health and fitness apps available for iOS and Android, including UA Record, MapMyRun, Endomondo and MyFitnessPal. These apps offer comprehensive tools to track health across five main areas: activity, nutrition, fitness, and sleep. With a community of 160 million registered users, UACF was looking for a way to maximize their revenue from these apps. They began working with OpenX in November 2015 in support of their MyFitnessPal Android app. OpenX was promoted to the top tier of MyFitnessPal’s demand stack in January 2016 due to its strong performance.
The Solution
OpenX provided a team of dedicated yield specialists to work directly with Under Armour Connected Fitness to maximize their revenue via the OpenX Ad Exchange. Their technical support teams provided 24/7 guidance to help deploy the easy to implement OpenX BrandTags, their mobile optimized JS Tags, and answer questions throughout the onboarding stage and thereafter. It took less than three days to get MyFitnessPal up and running. As a result of such strong performance, UACF expanded their relationship with OpenX to include their entire app portfolio across both Android and iOS. MapMyFitness was added at the end of January, with the remaining apps scheduled to follow soon.
Operational Impact
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