Turo 案例研究
公司规模
1,000+
地区
- America
国家
- United States
产品
- Domo
技术栈
- Data Visualization
- Data Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Digital Expertise
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据可视化
适用行业
- 汽车
适用功能
- 商业运营
服务
- 数据科学服务
关于客户
Turo 是一家总部位于旧金山的科技公司，运营着全球最大的点对点汽车共享市场。该公司将需要汽车的人与那些原本会闲置的车主联系起来。自 2012 年在全国推出以来，Turo 经历了爆炸式增长，在 1,000 多个城市和美国所有 50 个州都可以租用汽车。该公司通过为车主提供一个平台，让他们可以在不使用汽车时将其变现，从而彻底改变个人出行方式。
挑战
Turo 是全球最大的点对点汽车共享市场，在理解其大量数据方面面临挑战。手动报告流程繁琐且缓慢，阻碍了公司做出快速、数据驱动的决策的能力。此外，信息不是实时传递的，这进一步延迟了决策过程。该公司需要一种可以自动化其报告流程并提供实时见解的解决方案。
解决方案
Turo 实施了 Domo，这是一个为营销、产品和客户数据提供执行仪表板的平台。该解决方案支持敏捷、数据驱动的业务决策，并自动执行关键 BI 报告，从而节省了一半的 FTE。Domo 负责所有不同数据源的所有连接，其工程师弄清楚如何使其工作并自动提取数据。该平台的设计易于使用，允许用户轻松访问他们想要查看的数据，而无需通过中间人或费尽周折。
运营影响
数量效益
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