TrueCar® Drives Towards Happy Customers with Imply
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- Imply Cloud
- Amazon Kinesis
- Spark Streaming
- Tableau
技术栈
- Real-time Analytics
- Data Ingestion
- Data Storage
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
- Cost Savings
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 汽车
- Software
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 云规划/设计/实施服务
- 系统集成
- 数据科学服务
关于客户
TrueCar is a platform that provides consumers with an efficient and transparent way to find a car. Users can learn what others paid for a new vehicle in their local area and receive upfront, transactable prices on specific vehicles on the dealer’s lot. They can also build many parts of their deal with the dealer online, including loan and lease payments as well as their trade-in. Additionally, consumers can search dealers’ inventories of quality used and certified previously owned (CPO) vehicles with intelligent price ratings and free condition summaries. TrueCar users purchase approximately one million cars from the approximately 15,000 dealers in its network each year.
挑战
TrueCar, a digital native company, sought a better solution for analyzing real-time clickstream data to detect anomalies in user activity. The existing data warehouse and business intelligence stack did not provide the required low latency. Additionally, TrueCar was concerned about the cost of scaling to support analytics on large and growing amounts of streaming data. They wanted to make analytics available not just to analysts but also to business users in diverse functions such as marketing and finance, without the time and risk of building an end-to-end analytics capability from scratch.
解决方案
TrueCar chose Imply Cloud to help them make their dashboards real-time, detect anomalies, and minimize engineering and operational overhead. Their data architecture uses Amazon Kinesis and Spark Streaming for data ingestion and preparation, Imply Cloud for analytics, and HDFS for deep storage. The Imply analytics engine connects to the Imply Pivot analytics UI to power real-time self-service data applications and also connects to Tableau to provide executive dashboards. With Imply, TrueCar aims to unlock insights from digital interaction data from their core services, further empower their data scientists and product teams to improve services with increased agility, deliver a higher quality experience, and ensure they are investing in the right areas of the TrueCar platform.
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