Iris > 实例探究 > Formula E 的“街头”活动：转变观念并吸引车迷

Formula E 的“街头”活动：转变观念并吸引车迷

技术

传感器 - 自动驾驶传感器
传感器 - 液位传感器

适用行业

汽车
水泥

用例

智能照明
智能停车

关于客户

本案例研究中的客户是 Formula-E，一项电动赛车锦标赛。

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挑战

电动方程式赛车面临着被视为一项小众、好奇的运动的挑战，需要建立其威望和声誉，以打入主流并吸引更多体育迷。

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解决方案

解决方案是创建一个名为“街头级别”的“英雄”内容，将电动方程式赛车展示为令人兴奋和发自内心的赛车奇观。 GEN2 赛车的比例复制品和全尺寸赛车的 CAD 数据被用来创建一场以微小比例拍摄的史诗般的比赛，突出了 Formula E 在崎岖和不可预测的城市街道上的驾驶风格。

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运营影响

The 'Street Level' campaign was successful in transforming the brand perception of Formula E. By showcasing the sport's unique driving style and the intensity of the races, the campaign was able to challenge and change the misconception that Formula E cars were 'toy' cars. The use of social media platforms for the campaign's rollout ensured a wide reach, engaging audiences globally and building anticipation for the upcoming Hong Kong E-Prix. The campaign's tongue-in-cheek approach also helped to create a positive and engaging brand image for Formula E.

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数量效益

The campaign achieved 12.5 million views during the first 5 weeks.
The campaign generated 338,000 engagements during the first 5 weeks.

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