Timberlake Cabinetry：利用 Acquia DAM 提高销售和营销效率
技术
- 功能应用 - 企业资产管理系统 (EAM)
适用行业
- 建筑物
- 教育
适用功能
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 虚拟培训
服务
- 系统集成
- 培训
关于客户
Timberlake Cabinetry 是一家直接向大型住宅建筑商销售橱柜的公司。他们的销售是通过建筑商服务中心和分销商网络进行的。 Timberlake 的销售团队严重依赖营销部门提供传达其产品价值的销售材料。 Timberlake 的营销团队制作了一系列材料来传达其产品的价值。然而，现有内容管理系统中有限的搜索功能使销售代表很难找到他们需要的内容，导致工作流程效率低下。
挑战
Timberlake Cabinetry 是一家通过建筑商服务中心和分销商网络直接向大型住宅建筑商销售橱柜的公司，其现有的内容管理系统 (CMS) 面临着重大挑战。 Timberlake 的销售团队严重依赖营销部门提供传达其产品价值的销售材料。然而，现有 CMS 中有限的搜索功能使销售代表很难找到他们需要的内容。因此，他们经常要求营销团队为他们查找文件。这导致营销团队每周处理数十个文件请求，形成低效且不可持续的工作流程。
解决方案
为了应对这一挑战，Timberlake 的营销团队于 2013 年开始研究数字资产管理 (DAM) 系统。到 2014 年底，他们实施了 Acquia DAM，其中包括资产、见解和门户应用程序。在 Acquia 的指导下，该团队开发了一个强大的元数据结构来支持系统的搜索功能，使 Timberlake DAM 用户能够轻松查找和下载他们需要的任何资产。为了鼓励系统采用，Timberlake 团队专注于创建熟悉且直观的用户体验。他们对系统的仪表板进行品牌化以匹配其企业形象，并为用户提供多种搜索方式——通过关键字、类别和门户。此外，Timberlake 还开发了多方面的培训计划，以培养持续的用户参与度，并辅以一系列短片和教程。
运营影响
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