Acquia DAM > Case Studies > Timberlake Cabinetry: Enhancing Sales and Marketing Efficiency with Acquia DAM

Timberlake Cabinetry: Enhancing Sales and Marketing Efficiency with Acquia DAM

Technology Category

Functional Applications - Enterprise Asset Management Systems (EAM)

Applicable Industries

Buildings
Education

Applicable Functions

Sales & Marketing

Use Cases

Asset Health Management (AHM)
Virtual Training

Services

System Integration
Training

About The Customer

Timberlake Cabinetry is a company that sells cabinets directly to major home builders. Their sales are conducted through a network of builder service centers and distributors. The sales team at Timberlake relies heavily on the marketing department for sales materials that communicate the value of their products. The marketing team at Timberlake creates a range of materials that communicate the value of their products. However, the limited search functionality in their existing content management system made it difficult for the sales representatives to find the content they needed, leading to inefficiencies in their workflow.

The Challenge

Timberlake Cabinetry, a company that sells cabinets directly to major home builders through a network of builder service centers and distributors, faced a significant challenge with their existing content management system (CMS). The sales team at Timberlake relied heavily on the marketing department for sales materials that communicated the value of their products. However, the limited search functionality in their existing CMS made it difficult for the sales representatives to find the content they needed. As a result, they often resorted to asking the marketing team to locate files for them. This resulted in the marketing team fielding dozens of file requests every week, creating an inefficient and unsustainable workflow.

The Solution

To address this challenge, the marketing team at Timberlake began researching digital asset management (DAM) systems in 2013. By late 2014, they implemented Acquia DAM, which included the Assets, Insights, and Portals applications. With Acquia’s guidance, the team developed a robust metadata structure to power the system’s search functionality, enabling Timberlake DAM users to easily find and download any asset they needed. To encourage system adoption, the Timberlake team focused on creating a familiar and intuitive user experience. They branded the system’s dashboard to match their corporate identity and provided users with multiple ways to search — through keywords, categories, and portals. Additionally, Timberlake developed a multifaceted training program to nurture ongoing user engagement, complemented by a series of short videos and tutorials.

Operational Impact

The implementation of Acquia DAM has brought about significant operational benefits for Timberlake Cabinetry. It has provided a central source of truth for all of their marketing content, with a permission structure that allows the marketing team to control what content users can access. This ensures that only the most current, on-brand assets are being downloaded and distributed. The self-serve access to content has enhanced productivity by allowing the creative team to spend less time responding to image requests and more time on creative work. It also enables the sales team to have instant and efficient access to the content they need, when they need it. Furthermore, the Insights app provides the marketing team with valuable information on asset usage, helping them make effective, data-driven decisions around content creation and distribution. The successful implementation and rollout of Acquia DAM has become a model for success within the Timberlake organization.

Quantitative Benefit