实例探究 > Thermo Fisher Scientific Experiences 18.7% Growth in Revenue with Demandbase Web Analytics

Thermo Fisher Scientific Experiences 18.7% Growth in Revenue with Demandbase Web Analytics

公司规模
Large Corporate
地区
  • America
国家
  • United States
产品
  • Demandbase Web Analytics
  • Thermo Scientific
  • Applied Biosystems
  • Invitrogen
  • Fisher Scientific
技术栈
  • Web Analytics
  • Account-Specific Information Capture
实施规模
  • Enterprise-wide Deployment
影响指标
  • Revenue Growth
  • Customer Satisfaction
  • Productivity Improvements
技术
  • 分析与建模 - 实时分析
  • 分析与建模 - 预测分析
适用行业
  • 生命科学
  • 医疗保健和医院
适用功能
  • 销售与市场营销
  • 商业运营
服务
  • 数据科学服务
  • 系统集成
关于客户
Thermo Fisher Scientific is the world leader in serving science. Through their premier brands— Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific and Unity Lab Services— they offer an unmatched combination of innovative technologies, purchasing convenience and comprehensive support.
挑战
The digital marketing team at Thermo Fisher Life Sciences Solutions Group wanted to understand which companies were visiting their website and what actions were being taken. This would enable them to understand the efficacy of their digital marketing programs, which in turn would inform how their commercial strategy would move forward.
解决方案
By connecting Demandbase Web Analytics into Thermo Fisher Life Sciences Solutions Group’s existing web analytics solution, the digital marketing team was able to capture account-specific information such as company name, city, country, revenue, employees, industry and audience segment for their website visitors. They were also able to assess who downloaded collateral from the site, which were the top performing content assets and what were the most commonly used search terms by each customer.
运营影响
  • With this information, Thermo Fisher Life Sciences Solutions Group was able to convert site metrics into actionable insights.
  • The digital marketing team is now able to create content and marketing programs that are geared to engage with accounts coming to their website.
  • This has proven to be a competitive advantage resulting in accelerated sales cycles.
数量效益
  • 18.7% increase in revenue
  • 8.3% increase in 'add to cart' conversions
  • 50% growth in average deal size

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