The Fastest Food in the City — How Deliveroo speed up iteration and drive great design with Marvel Enterprise
公司规模
1,000+
地区
- Europe
国家
- United Kingdom
产品
- Marvel Enterprise
- Sketch Plugin
技术栈
- Rapid Prototyping Tools
- Design Collaboration Tools
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Innovation Output
- Productivity Improvements
技术
- 应用基础设施与中间件 - API 集成与管理
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 电子商务
- 食品与饮料
适用功能
- 商业运营
- 产品研发
用例
- 快速原型制作
- 远程协作
服务
- 软件设计与工程服务
- 系统集成
关于客户
Deliveroo is a leading food delivery service that has revolutionized the way people think about eating out by bringing restaurant meals directly to customers' doorsteps. Their mission is to become the world's best delivery service, and they are well on their way to achieving this goal. Deliveroo's platform not only helps customers discover new cuisines but also supports restaurant growth and provides flexible, secure work for riders. With a team of 20 designers and 15 research and content users, Deliveroo leverages tools like Marvel Enterprise to prototype and scale their operations efficiently.
挑战
Deliveroo faced several challenges in their quest to become the world's best delivery service. They needed to maintain an entrepreneurial and energetic spirit throughout their team, which required tools that allowed for autonomous movement. Additionally, they needed to accelerate feedback loops and reduce the time taken to share work. These challenges were critical as they aimed to support restaurant growth, provide flexible and secure work for riders, and offer a platform for discovering new cuisines.
解决方案
To address their challenges, Deliveroo adopted Marvel Enterprise, a rapid prototyping tool that allows teams to share and convey ideas quickly. This tool is not limited to designers but fits well with Deliveroo's collaborative culture, enabling research and content users to participate in the design process. The realistic prototypes created with Marvel are suitable for sharing with users during research, ensuring that feedback is gathered efficiently. Additionally, the Sketch plugin optimizes the workflow for designers, allowing them to iterate and refine their designs rapidly.
运营影响
数量效益
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