Technopolis 与 SAP 和 IBM 合作实施成功的全渠道零售战略
公司规模
1,000+
地区
- Europe
国家
- Bulgaria
产品
- SAP hybris B2C Commerce
- SAP ERP
- SAP Customer Relationship Management
- IBM Storwize V3700
技术栈
- SAP
- IBM
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
技术
- 应用基础设施与中间件 - 数据库管理和存储
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 零售店自动化
- 供应链可见性(SCV)
服务
- 软件设计与工程服务
- 系统集成
关于客户
Technopolis 成立于 1993 年，是保加利亚领先的消费技术和家用电器零售连锁店之一，拥有多家实体店和大量在线业务。该公司于 2001 年开设了第一家大卖场，目前经营着 31 家商店，年收入超过 2.5 亿欧元。为了应对快速增长，Technopolis 于 2008 年实施了 SAP® ERP 软件进行一般业务管理，后来又扩展了 SAP 客户关系管理解决方案，为不断增长的在线业务提供营销支持。
挑战
Technopolis 是保加利亚一家领先的消费技术和家用电器零售连锁店，其在线销售面临挑战。尽管在线销售越来越受欢迎，但由于后端系统在高需求下苦苦挣扎，客户对糟糕的网络性能感到失望。营销团队无法连接在线和店内促销，导致错失销售机会。该公司希望引入真正的全渠道零售，让客户能够交替浏览和购买线上和线下商店，并整合营销和促销。然而，其当前的软件和系统环境无法提供所需的全渠道功能。
解决方案
Technopolis 与 IBM 全球商业服务部合作实施了完全集成的 SAP hybris B2C Commerce 解决方案，该解决方案将在线和店内零售相结合，为客户提供卓越的全渠道购物体验。该解决方案实施了 11 个月，IBM 将该系统与 Technopolis 现有的 SAP ERP 和 SAP CRM 环境进行了集成。新解决方案使 Technopolis 能够以前所未有的方式管理其促销活动，并使该公司能够为客户提供在线订购商品并从他们选择的方便地点提货的选项。
运营影响
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