Technopolis implements a winning omni-channel retail strategy with SAP and IBM
Company Size
1,000+
Region
- Europe
Country
- Bulgaria
Product
- SAP hybris B2C Commerce
- SAP ERP
- SAP Customer Relationship Management
- IBM Storwize V3700
Tech Stack
- SAP
- IBM
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - Database Management & Storage
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Retail Store Automation
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Established in 1993, Technopolis operates one of the leading consumer technology and domestic electricals retail chains in Bulgaria, with multiple physical stores and a significant online presence. The company opened its first hypermarket in 2001, and now operates 31 shops, generating annual revenue in excess of EUR250 million. To manage rapid growth, in 2008 Technopolis implemented SAP® ERP software for general business management, later extending it with SAP Customer Relationship Management solutions to provide marketing support for a growing online presence.
The Challenge
Technopolis, a leading consumer technology and domestic electricals retail chain in Bulgaria, was facing challenges with its online sales. Despite the growing popularity of online sales, customers were frustrated by poor web performance as the back-end systems struggled under high demand. Marketing teams were unable to connect online and instore promotions, resulting in missed sales opportunities. The company wanted to introduce true omni-channel retailing, enabling customers to browse and buy from both online and offline stores interchangeably, with integrated marketing and promotions. However, its current software and systems landscape could not deliver the required omni-channel capabilities.
The Solution
Technopolis partnered with IBM Global Business Services to implement the fully integrated SAP hybris B2C Commerce solution, which combines online and instore retailing to deliver a superb omni-channel shopping experience to customers. The solution was implemented over a period of eleven months, with IBM integrating the system with Technopolis's existing SAP ERP and SAP CRM landscape. The new solution allowed Technopolis to manage its promotions in a way that was not possible before, and enabled the company to offer customers the option to order goods online and collect their purchases from a convenient location of their choice.
Operational Impact
Quantitative Benefit
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