Taubman Company Case Study
公司规模
1,000+
地区
- America
- Asia
国家
- Other
- United States
产品
- SPREO indoor location engine and navigation software
- SPREO cloud dashboard
- BLE beacons with custom firmware & extended battery life
技术栈
- Bluetooth Low Energy (BLE)
- Android and iOS mobile applications
- Software Development Kit (SDK)
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
- 网络与连接 - 蓝牙
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 室内定位系统
- 实时定位系统 (RTLS)
- 零售店自动化
服务
- 软件设计与工程服务
- 系统集成
关于客户
The Taubman Company (NYSE: TCO) is a publicly-traded Real Estate Investment Trust (REIT) that operates high-end retail centers throughout the USA and Asia. They have thirty-five retail centers and are considered among the most prestigious shopping malls in the world. Taubman sought to find an indoor navigation SDK to power their Shopping Mall App that would provide their clients and merchants with an exceptional experience, and in turn, drive sales. They signed a contract with SPREO to implement the technology throughout eighteen malls in the United States by the end of 2015.
挑战
Taubman, a publicly-traded Real Estate Investment Trust (REIT) that operates high-end retail centers throughout the USA and Asia, was looking to enhance the shopping experience in their malls. They wanted to provide their clients and merchants with an exceptional experience that would drive sales. The challenge was to implement a Bluetooth Low Energy (BLE) based indoor positioning and navigation (IPIN) system throughout 18 malls by the end of 2015. They aimed to provide shoppers with a concierge app to help them at every turn and improve the overall visitor experience at the shopping malls.
解决方案
SPREO provided an integrated indoor location based services (LBS) solution that includes Bluetooth® Low Energy (BLE) SMART™ beacons, Software Development Kit (SDK) integrations for Android and iOS mobile applications, and licenses for indoor positioning and indoor navigation services. The SPREO location engine enables Taubman Center and its mall tenants to integrate store information, promotions, news, buzz notifications and more. Taubman will also utilize the SPREO online platform to leverage analytics insights from venue traffic and user behavior data. The Beacon Fleet Management in the SPREO cloud dashboard ensures that the system is always live and functional.
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