Taubman Company Case Study
Company Size
1,000+
Region
- America
- Asia
Country
- Other
- United States
Product
- SPREO indoor location engine and navigation software
- SPREO cloud dashboard
- BLE beacons with custom firmware & extended battery life
Tech Stack
- Bluetooth Low Energy (BLE)
- Android and iOS mobile applications
- Software Development Kit (SDK)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
- Networks & Connectivity - Bluetooth
Applicable Industries
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Indoor Positioning Systems
- Real-Time Location System (RTLS)
- Retail Store Automation
Services
- Software Design & Engineering Services
- System Integration
About The Customer
The Taubman Company (NYSE: TCO) is a publicly-traded Real Estate Investment Trust (REIT) that operates high-end retail centers throughout the USA and Asia. They have thirty-five retail centers and are considered among the most prestigious shopping malls in the world. Taubman sought to find an indoor navigation SDK to power their Shopping Mall App that would provide their clients and merchants with an exceptional experience, and in turn, drive sales. They signed a contract with SPREO to implement the technology throughout eighteen malls in the United States by the end of 2015.
The Challenge
Taubman, a publicly-traded Real Estate Investment Trust (REIT) that operates high-end retail centers throughout the USA and Asia, was looking to enhance the shopping experience in their malls. They wanted to provide their clients and merchants with an exceptional experience that would drive sales. The challenge was to implement a Bluetooth Low Energy (BLE) based indoor positioning and navigation (IPIN) system throughout 18 malls by the end of 2015. They aimed to provide shoppers with a concierge app to help them at every turn and improve the overall visitor experience at the shopping malls.
The Solution
SPREO provided an integrated indoor location based services (LBS) solution that includes Bluetooth® Low Energy (BLE) SMART™ beacons, Software Development Kit (SDK) integrations for Android and iOS mobile applications, and licenses for indoor positioning and indoor navigation services. The SPREO location engine enables Taubman Center and its mall tenants to integrate store information, promotions, news, buzz notifications and more. Taubman will also utilize the SPREO online platform to leverage analytics insights from venue traffic and user behavior data. The Beacon Fleet Management in the SPREO cloud dashboard ensures that the system is always live and functional.
Operational Impact
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