TAP Air Portugal Discovers Trusted Insights with MicroStrategy
公司规模
Large Corporate
地区
- Europe
国家
- Portugal
产品
- MicroStrategy Web
- MicroStrategy Mobile
- MicroStrategy Visual Insight
技术栈
- Big Data
- IoT
- Machine Learning
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
技术
- 分析与建模 - 大数据分析
- 分析与建模 - 预测分析
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 运输
- 航天
适用功能
- 商业运营
- 质量保证
服务
- 系统集成
- 软件设计与工程服务
关于客户
TAP Air Portugal is Portugal’s leading airline, headquartered in Lisbon. Founded in 1945, TAP carries millions of passengers to more than 80 global destinations. TAP is committed to the future by connecting people, economies, and communities. As a major player in the aviation industry, TAP faces the challenge of managing vast amounts of data generated from its operations, customer interactions, and various business processes. The airline's commitment to innovation and efficiency drives its need for advanced data analytics and business intelligence solutions to maintain its competitive edge and ensure high-quality service delivery.
挑战
Technological advancement, growing data production, and new consumer demands create challenges for organizations—and when these companies are as complex and established as TAP, the challenges get more complicated. TAP needed to ensure high data quality, agile business processes, and user autonomy, as well as utilize technological trends like big data, IoT, and machine learning. An analysis of the company’s BI infrastructure and business processes identified the need for a unified strategy capable of responding to the analytical needs of various departments. Silos from individual teams restricted data governance and created isolated reports that were not useful company wide. Previous BI initiatives were enacted “without total commitment of all business areas and [were] very focused on each business information silo,” said Rui Monteiro, BICC Manager at TAP.
解决方案
A new analytics strategy was developed in 2017. TAP chose MicroStrategy for its speed and efficiency in finding the right solution, ability to centralize information, and easy distribution of reports across the company. The team incorporated Web, Visual Insight, and Mobile into its digital transformation. This analytics modernization included “creating a unique image for the company with…report templates and the customization of graphic[s] that [give our work] identity,” said Monteiro. The MicroStrategy solution allowed each business area to have customized workflows and equipped all types of users with the necessary tools to succeed in their roles—without technical knowledge requirements. Central governance improved security, standardization, and systems management. TAP also took advantage of the MicroStrategy capabilities they already had in place, which reduced implementation time and cost.
运营影响
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