TAP Air Portugal Discovers Trusted Insights with MicroStrategy
Customer Company Size
Large Corporate
Region
- Europe
Country
- Portugal
Product
- MicroStrategy Web
- MicroStrategy Mobile
- MicroStrategy Visual Insight
Tech Stack
- Big Data
- IoT
- Machine Learning
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Analytics & Modeling - Big Data Analytics
- Analytics & Modeling - Predictive Analytics
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Transportation
- Aerospace
Applicable Functions
- Business Operation
- Quality Assurance
Services
- System Integration
- Software Design & Engineering Services
About The Customer
TAP Air Portugal is Portugal’s leading airline, headquartered in Lisbon. Founded in 1945, TAP carries millions of passengers to more than 80 global destinations. TAP is committed to the future by connecting people, economies, and communities. As a major player in the aviation industry, TAP faces the challenge of managing vast amounts of data generated from its operations, customer interactions, and various business processes. The airline's commitment to innovation and efficiency drives its need for advanced data analytics and business intelligence solutions to maintain its competitive edge and ensure high-quality service delivery.
The Challenge
Technological advancement, growing data production, and new consumer demands create challenges for organizations—and when these companies are as complex and established as TAP, the challenges get more complicated. TAP needed to ensure high data quality, agile business processes, and user autonomy, as well as utilize technological trends like big data, IoT, and machine learning. An analysis of the company’s BI infrastructure and business processes identified the need for a unified strategy capable of responding to the analytical needs of various departments. Silos from individual teams restricted data governance and created isolated reports that were not useful company wide. Previous BI initiatives were enacted “without total commitment of all business areas and [were] very focused on each business information silo,” said Rui Monteiro, BICC Manager at TAP.
The Solution
A new analytics strategy was developed in 2017. TAP chose MicroStrategy for its speed and efficiency in finding the right solution, ability to centralize information, and easy distribution of reports across the company. The team incorporated Web, Visual Insight, and Mobile into its digital transformation. This analytics modernization included “creating a unique image for the company with…report templates and the customization of graphic[s] that [give our work] identity,” said Monteiro. The MicroStrategy solution allowed each business area to have customized workflows and equipped all types of users with the necessary tools to succeed in their roles—without technical knowledge requirements. Central governance improved security, standardization, and systems management. TAP also took advantage of the MicroStrategy capabilities they already had in place, which reduced implementation time and cost.
Operational Impact
Quantitative Benefit
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