Tangerine gains insights from customer data thanks to Qlik (fomerly Attunity) and Microsoft
公司规模
1,000+
地区
- America
国家
- Canada
产品
- Microsoft Analytics Platform System
- Microsoft SQL Server Parallel Data Warehouse
- Apache Hadoop
- Attunity Replicate
- Microsoft Excel
技术栈
- Microsoft BI environment
- SQL Server Analysis Services
- Power BI for Office 365
- SharePoint
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
技术
- 分析与建模 - 实时分析
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 金融与保险
适用功能
- 商业运营
- 销售与市场营销
用例
- 质量预测分析
服务
- 数据科学服务
- 系统集成
关于客户
Tangerine is a direct bank in Canada with nearly two million clients and close to $38 billion in assets. The bank is committed to staying competitive by listening closely to their customers and creating the kind of services that their customers are looking for. This customer-centric approach requires Tangerine to have access to customer data in real time so they can respond quickly to their needs. As Tangerine began the journey of becoming a more full-service digital bank, it reached out to its customers to find out what they wanted from a bank. The bank's commitment to customer satisfaction and its innovative approach to banking make it a leader in the Canadian banking industry.
挑战
Tangerine, a direct bank in Canada, was looking to become a more full-service digital bank. They wanted to listen closely to their customers and create services that their customers were looking for. This required Tangerine to have access to customer data in real time so they could respond quickly to their needs. As they began this journey, they reached out to their customers to find out what they wanted from a bank. The first step was to develop a responsive website with a user interface that easily adapts to the device customers are using to access it. The next step was to leverage customer data differently. They needed to keep track of customer feedback and complaints, which included every face-to-face and phone interaction with a customer, in addition to social media sentiment. This requirement had Tangerine’s IT team looking at the data in their current data warehouse as well as the expected growth for their data over the next several years. It also had the team looking at the time it took to move their data so that their bank managers could analyze it while the data was fresh.
解决方案
Tangerine decided to deploy the Microsoft Analytics Platform System (APS), a turnkey Big Data analytics appliance that combines Microsoft SQL Server Parallel Data Warehouse—a massively parallel processing (MPP) data warehouse technology—and the Apache Hadoop open-source Big Data platform along with Attunity Replicate, high performance data delivery software that works with all major sources and targets. They began the project by transitioning business intelligence (BI) end users to a Microsoft BI environment that included Microsoft Excel, SQL Server Analysis Services, Power BI for Office 365, and SharePoint. Next the bank used Attunity Replicate to start moving data from the existing data warehouse to the Microsoft APS environment. This solution allowed Tangerine to transform customer data into insights in a much simpler and faster way. As a result, employees can instantly access usable BI data. Using customer feedback to adjust on the fly, Tangerine is able to easily adjust new product rollouts or advertising campaigns based on real-time customer interactions.
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