掌控：利用 Prebid.JS 的力量实现收入最大化
公司规模
1,000+
地区
- Asia
国家
- Indonesia
产品
- Prebid.JS
技术栈
- JavaScript
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
技术
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 销售与市场营销
用例
- 需求计划与预测
服务
- 软件设计与工程服务
关于客户
KG Media 是印度尼西亚最大的数字网络 Kompas Gramedia 的媒体集团。他们每月管理着超过 20 亿次页面浏览量和 100 亿次展示量，覆盖超过 1 亿独立用户。KG Media 数字网络拥有并管理着超过 75 个印尼语网站，其中包括 8 个旗舰网站。作为数字媒体行业的主要参与者，KG Media 一直在寻找优化其程序化收入和改进其货币化方法的方法。
挑战
KG Media 是印度尼西亚最大的数字网络，其专有容器解决方案（用于管理和优化程序化收入）的性能正在下降。随着标头竞价越来越受欢迎，KG Media 采用了该解决方案，但随着时间的推移，包装器的性能下降了。该公司愿意做出改变，并需要找到一种替代方法来通过其网站获利。他们从许多标头竞价合作伙伴那里收集了全面的技术反馈，并确认股东们对这一变化感到满意。
解决方案
KG Media 决定测试和实施 Prebid.JS，因为它具有开源特性，并得到了股东和 OpenX 等值得信赖的顾问的积极反馈。他们依靠 OpenX 团队的技术专长，协助从专有容器解决方案过渡到 Prebid，并确保集成设置能够提供最佳结果。主要目标是找到一种容器解决方案，该解决方案将超越现有集成的性能并带来收入增长，确保新解决方案透明并让所有股东满意，并使程序化堆栈多样化，以减少对单一技术合作伙伴的依赖以实现货币化。
运营影响
数量效益
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