Iris > 实例探究 > 外卖收购:adidas GLITCH 在伦敦的创新活动

外卖收购:adidas GLITCH 在伦敦的创新活动

Iris Logo
技术
  • 应用基础设施与中间件 - 事件驱动型应用
  • 传感器 - 自动驾驶传感器
适用行业
  • 服装
  • 包装
适用功能
  • 销售与市场营销
关于客户
客户是知名运动品牌阿迪达斯。
挑战
我们面临的挑战是为 adidas GLITCH 全新足球鞋系列的发布制作一场宣传活动,以匹配该品牌在创新方面的声誉、推动应用程序下载并在伦敦赢得声誉。
解决方案
解决方案是将 GLITCH 带出球场,带到东伦敦当地的一家外卖店。该商店更名为 GLITCH,每个接触点都展示 GLITCH 产品和独家服装。社交媒体上还发起了一场预告活动,以激发兴趣并推动应用程序下载和活动注册。
运营影响
  • The innovative marketing strategy adopted by Adidas GLITCH for the launch of their 'Prep Pack' resulted in a successful campaign that resonated with their target audience. The takeover of a fast food restaurant in East London created a unique and memorable experience for the GLITCH community, strengthening their connection with the brand. The teaser campaign and the event itself drove app downloads and event registrations, increasing engagement with the brand. The campaign also increased brand visibility in London, further establishing Adidas GLITCH's reputation for innovation and disruption in the market.
数量效益
  • Increased app downloads due to the teaser campaign
  • Increased event registrations driven by the social media campaign
  • Increased brand visibility in London through the takeover of a popular fast food restaurant

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

相关案例.

联系我们

欢迎与我们交流!
* Required
* Required
* Required
* Invalid email address
提交此表单,即表示您同意 IoT ONE 可以与您联系并分享洞察和营销信息。
不,谢谢,我不想收到来自 IoT ONE 的任何营销电子邮件。
提交

感谢您的信息!
我们会很快与你取得联系。