T-Mobile 通过 Acquia DAM 进行转型以增强连接性和内容管理
技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 网络与连接 - 全球导航卫星系统 (GNSS)
适用行业
- 设备与机械
- 电信
适用功能
- 销售与市场营销
用例
- 资产健康管理 (AHM)
- 智慧校园
服务
- 系统集成
关于客户
T-Mobile 是一家领先的无线提供商，总部位于华盛顿州贝尔维尤。该公司通过其子公司提供服务，并运营其旗舰品牌 T-Mobile、Metro by T-Mobile 和 Sprint。几十年来，T-Mobile 一直致力于将客户与手机覆盖范围和服务联系起来，并拥有保持内部联系的流程和工具。他们长期以来一直使用数字资产管理 (DAM) 软件向多个业务线的员工和合作伙伴分发品牌内容。
挑战
第二大无线提供商 T-Mobile 一直在使用数字资产管理 (DAM) 系统来管理和分发其营销内容。然而，现有的 DAM 系统存在功能限制，无法随着 T-Mobile 的业务增长而扩展。当 Sprint 与 T-Mobile 合并，将两个额外的 DAM 系统纳入其组合技术堆栈时，情况变得更加复杂。面临的挑战是将这三个脱节的 DAM 平台整合为一个单一的优化解决方案，该解决方案可以支持整个组织的内容运营。
解决方案
T-Mobile 制定了一项战略来构建和启动集中式系统，即一个名为 T-Mobile 资产门户 (TMAP) 的新 Acquia DAM 站点。 Acquia DAM 因其可扩展性和灵活性而被选中，使 T-Mobile 能够满足其当前的需求并规划未来的增长。借助 Acquia DAM 中的门户应用程序，T-Mobile 可以创建并与特定受众共享精选的资产集合，从而创建一个安全的一站式商店，供任何人浏览和下载批准的内容。新系统还充当内容生命周期中心，归档和集中活动内容，为未来的内容规划提供见解。
运营影响
数量效益
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