T-Mobile's Transformation with Acquia DAM for Enhanced Connectivity and Content Management
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
- Networks & Connectivity - Global Navigation Satellite System (GNSS)
Applicable Industries
- Equipment & Machinery
- Telecommunications
Applicable Functions
- Sales & Marketing
Use Cases
- Asset Health Management (AHM)
- Smart Campus
Services
- System Integration
About The Customer
T-Mobile is a leading wireless provider based in Bellevue, Washington. The company provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile, and Sprint. T-Mobile has been connecting customers with cell phone coverage and service for decades and has processes and tools to stay connected internally. They have long used digital asset management (DAM) software to distribute branded content to employees and partners across multiple lines of business.
The Challenge
T-Mobile, the second largest wireless provider, had been using a digital asset management (DAM) system to manage and distribute their marketing content. However, the existing DAM system had functionality limitations that prevented it from scaling with T-Mobile's business growth. The situation was further complicated when Sprint merged with T-Mobile, bringing two additional DAM systems into their combined technology stack. The challenge was to consolidate these three disjointed DAM platforms into a single, optimized solution that could support content operations across the entire organization.
The Solution
T-Mobile developed a strategy to build and launch a centralized system, a new Acquia DAM site named the T-Mobile Asset Portal (TMAP). Acquia DAM was chosen for its scalability and flexibility, allowing T-Mobile to meet their current needs and plan for future growth. With the Portals application in Acquia DAM, T-Mobile could create and share curated collections of assets with specific audiences, creating a secure, one-stop shop for anyone to browse and download approved content. The new system also served as a content lifecycle hub, archiving and centralizing campaign content, providing insights for future content planning.
Operational Impact
Quantitative Benefit
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