简化特许经营的营销工作：12RND 和 Brandfolder 内容自动化案例研究
技术
- 平台即服务 (PaaS) - 应用开发平台
适用功能
- 销售与市场营销
用例
- 租赁金融自动化
- 物料搬运自动化
关于客户
12RND，现称为 UBX，是一家位于澳大利亚的精品健身设施。该公司在全国运营着一个由 70 多家特许经营店组成的网络，提供围绕功能性力量、体能训练和基于运动的有氧运动的锻炼项目。第一家特许经营店于 2016 年开业，此后公司经历了快速发展。公司的中央团队负责监督每个特许经营店的营销工作，确保品牌一致性和特许经营店的有效推广。该公司的发展计划需要一个解决方案来简化新特许经营商的入职流程并加强特许经营的价值主张。
挑战
12RND（现称为 UBX）是一家精品健身设施，其特许经营业务遍布澳大利亚全国。随着公司开始扩大其模式，它在保持其特许经营品牌的一致性方面面临着重大挑战。品牌风格指南定义松散且易于解释，导致营销材料不一致，无法有效推广特许经营权。网络计划的快速增长需要一个解决方案，使特许经营商的加入尽可能无摩擦并强化价值主张。在实施解决方案之前，12RND 的中心团队必须每天手动检查每个加盟商的社交媒体帐户，与加盟商协商，重新设计和批准新帖子，然后重新上传。这个过程既耗时又低效，阻碍了公司的成长和扩张。
解决方案
12RND 实施了 Brandfolder 内容自动化来应对这些挑战。该平台确保了即时品牌一致性，并随着网络在用户增长和平台内模板方面的增长而扩展。该公司从使用简单的核心模板发展到通过 Brandfolder Content Automation 为其特许经营商提供广泛的标牌、数字和打印解决方案。加盟商可以登录该平台，并在 10 分钟内设计出完整的营销套件，准备发送到打印机或在数字渠道上共享。这消除了图形设计师的批准和成本。 Brandfolder Content Automation 的直观界面使加盟商能够轻松制作自己的宣传材料和营销材料，从而加快了构建新营销活动的过程。
运营影响
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