Streamlining Marketing Efforts Across Franchises: A Case Study on 12RND and Brandfolder Content Automation
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Sales & Marketing
Use Cases
- Leasing Finance Automation
- Material Handling Automation
About The Customer
12RND, now known as UBX, is a boutique fitness facility based in Australia. The company operates a network of more than 70 franchises across the country, delivering workouts built around functional strength, conditioning, and sports-based cardio activities. The first franchise location opened in 2016, and the company has since experienced rapid growth. The company's central team oversees the marketing efforts of each franchise, ensuring brand consistency and effective promotion of the franchise. The company's growth plans necessitated a solution that would streamline the onboarding of new franchisees and strengthen the value proposition of the franchise.
The Challenge
12RND, now known as UBX, is a boutique fitness facility with a national footprint of franchises in Australia. As the company began to scale its model, it faced a significant challenge in maintaining brand consistency across its franchises. The brand style guide was loosely defined and open to interpretation, resulting in inconsistent marketing collateral that did not effectively promote the franchise. The rapid growth planned for the network necessitated a solution that would make the onboarding of franchisees as frictionless as possible and strengthen the value proposition. Prior to implementing a solution, the central team at 12RND had to manually check each franchisee's social media accounts daily, negotiate with the franchisee, redesign and approve new posts, and then re-upload them. This process was time-consuming and inefficient, hindering the company's growth and expansion efforts.
The Solution
12RND implemented Brandfolder Content Automation to address these challenges. This platform ensured instant brand consistency and scaled with the network's growth in terms of user growth and the templates within the platform. The company grew from using simple, core templates to providing a wide range of signage, digital, and print solutions through Brandfolder Content Automation for their franchisees. A franchisee could log into the platform and within 10 minutes, design a full marketing suite ready to be sent to the printer or shared on digital channels. This eliminated the need for approval and the cost for graphic designers. The intuitive interface of Brandfolder Content Automation enabled franchisees to easily produce their own collateral and marketing material, speeding up the process of building new campaigns.
Operational Impact
Quantitative Benefit
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