简化设计流程：澳大利亚国立大学在 Brandfolder 内容自动化方面的经验
技术
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 教育
适用功能
- 产品研发
用例
- 租赁金融自动化
- 物料搬运自动化
关于客户
澳大利亚国立大学（ANU）是澳大利亚顶尖的高等教育机构。澳大利亚国立大学位于堪培拉，拥有超过 20,000 名学生和近 4,000 名专业和学术人员。澳大利亚国立大学本着战后乐观精神成立于 1946 年，在世界从全球危机中复苏之际，在帮助澳大利亚实现潜力方面发挥了重要作用。与澳大利亚任何其他大学不同，澳大利亚国立大学拥有五个校区，一直面临着严重的品牌碎片化问题，导致他们寻求技术解决方案来帮助解决设计难题。
挑战
澳大利亚国立大学 (ANU) 作为澳大利亚领先的高等教育机构，面临着严重的品牌碎片化问题。中央图形设计工作室不堪重负，缺乏处理新工作的能力。由于即将推出更新的品牌标识，这种情况变得更加复杂。澳大利亚国立大学希望避免过去遇到的品牌不一致问题。然而，他们意识到并非所有 ANU 员工都像他们的中央设计工作室一样精通 InDesign。我们面临的挑战是找到一种技术解决方案，帮助他们管理设计难题、确保品牌一致性并减少中央设计团队的工作量。
解决方案
ANU 在 Brandfolder Content Automation 的品牌管理和模板平台中找到了解决方案。该平台对于非设计师来说很容易使用，使他们能够创建品牌内容并减少中央设计团队的工作量。它锁定了品牌资产以确保品牌一致性，支持推出更新后的澳大利亚国立大学标识品牌。该平台使用简单且足够灵活，无需持续支持即可进行更改。它还为管理者提供了一种快速、简单的方式来批准内容，并可以支持澳大利亚国立大学的去中心化结构，同时使同事能够管理自己的工作流程和批准流程。自2019年初实施以来，新品牌标识推出后，每月内容输出数量环比增加。
运营影响
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