Streamlining Design Process: Australian National University's Experience with Brandfolder Content Automation
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Education
Applicable Functions
- Product Research & Development
Use Cases
- Leasing Finance Automation
- Material Handling Automation
About The Customer
The Australian National University (ANU) is Australia’s top higher education provider. Located in Canberra, ANU has a cohort of more than 20,000 students and nearly 4,000 professional and academic staff. ANU was founded in 1946, in a spirit of post-war optimism, with a significant role in helping realize Australia’s potential as the world recovered from a global crisis. Unlike any other university in Australia, ANU has five campuses and has been facing significant brand fragmentation issues, leading them to seek a technology solution to help with their design struggles.
The Challenge
The Australian National University (ANU), a leading higher education provider in Australia, was facing significant brand fragmentation issues. The central graphic design studio was overwhelmed with requests and lacked the capacity to handle new work. This situation was further complicated by the impending launch of a refreshed brand identity. ANU wanted to avoid the brand inconsistency issues they had experienced in the past. However, they were aware that not all ANU staff were as proficient with InDesign as their central design studio. The challenge was to find a technology solution that could help them manage their design struggles, ensure brand consistency, and reduce the workload of the central design team.
The Solution
ANU found the solution in Brandfolder Content Automation’s brand management and templating platform. The platform was easy for non-designers to use, allowing them to create on-brand content and reduce the central design team’s workload. It locked down brand assets to ensure brand consistency, supporting the roll out of the refreshed ANU identity brand. The platform was simple to use and flexible enough to make changes without needing ongoing support. It also provided a quick and easy way for managers to approve content and could support ANU's decentralized structure while empowering colleagues to manage their own workflows and approval processes. Since its implementation in early 2019, the monthly export number of content pieces has increased month-on-month post the new brand identity launch.
Operational Impact
Quantitative Benefit
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