简化内容管理并增强电子商务体验：PRADCO 案例研究
技术
- 功能应用 - 产品数据管理系统
适用行业
- 水泥
- 电子商务
适用功能
- 销售与市场营销
用例
- 室外环境监测
- 零售店自动化
服务
- 系统集成
关于客户
PRADCO Outdoor Brands 是 EBSCO Industries 的一个部门，是户外空间中一些最具标志性的狩猎和钓鱼品牌的所在地。该公司管理着跨产品线的 5,000 多个 SKU，并使用大量品牌和产品内容来支持其营销活动和数字商务。 PRADCO 的产品在数百个网站和电子商务渠道上展示，包括亚马逊、沃尔玛、Bass Pro Shops、Cabela's、Academy Sports + Outdoors 和 Dick's Sporting Goods。随着电子商务不断在各行业扩展，PRADCO 致力于提供有影响力且相关的数字体验，以保持竞争力。
挑战
PRADCO Outdoor Brands 是 EBSCO Industries 的一个部门，是户外领域的领先品牌，拥有 5,000 多个产品线 SKU。该公司创建并管理大量品牌和产品内容，以支持营销活动和数字商务。然而，PRADCO 在管理如此大量的内容方面面临着重大挑战。他们的品牌和营销内容存储在只能由其创意团队访问的系统中，导致工作流程效率低下，因为需要数小时甚至数天才能响应文件请求。此外，PRADCO 缺乏一个集中式系统来存储产品数据（例如规格、重量、颜色和 SKU）以及用于创建目录、营销材料和电子商务列表的产品营销文案。该公司主要使用电子表格来手动收集和管理产品内容，这个过程不仅令人沮丧，而且容易出错。
解决方案
为了应对这些挑战，PRADCO 于 2015 年实施了数字资产管理 (DAM) 解决方案 Acquia DAM。该解决方案使团队能够在几分钟内找到他们需要的已批准的照片、视频和创意资产，从而显着提高工作流程效率。 2021 年，PRADCO 通过实施产品信息管理系统 Acquia PIM 进一步增强了其产品内容工作流程。借助 Acquia DAM 和 Acquia PIM，PRADCO 可以在一个视图中管理其产品数字资产、数据和营销文案，用集中位置取代孤立的电子表格和存储工具。 Acquia PIM 还允许 PRADCO 构建定制的产品配置文件，捕获每个产品的基本属性，管理针对特定市场定制的产品描述，并通过仅向零售商导出所需的产品副本、信息和资产来简化内容分发。
运营影响
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