Streamlining Content Management and Enhancing E-commerce Experience: A PRADCO Case Study
Technology Category
- Functional Applications - Product Data Management Systems
Applicable Industries
- Cement
- E-Commerce
Applicable Functions
- Sales & Marketing
Use Cases
- Outdoor Environmental Monitoring
- Retail Store Automation
Services
- System Integration
About The Customer
PRADCO Outdoor Brands is a division of EBSCO Industries and is home to some of the most iconic hunting and fishing brands in the outdoor space. The company manages over 5,000 SKUs across product lines and uses a large volume of brand and product content to support its marketing initiatives and digital commerce. PRADCO's products are displayed across hundreds of websites and e-commerce channels, including Amazon, Walmart, Bass Pro Shops, Cabela’s, Academy Sports + Outdoors, and Dick’s Sporting Goods. As e-commerce continues to expand across industries, PRADCO is committed to delivering impactful and relevant digital experiences to stay competitive.
The Challenge
PRADCO Outdoor Brands, a division of EBSCO Industries, is a leading name in the outdoor space with over 5,000 SKUs across product lines. The company creates and manages a large volume of brand and product content to support marketing initiatives and digital commerce. However, PRADCO faced a significant challenge in managing this vast amount of content. Their brand and marketing content was stored in a system that could only be accessed by their creative team, leading to workflow inefficiencies as it took hours or even days to respond to file requests. Additionally, PRADCO lacked a centralized system to store product data such as specifications, weight, color, and SKU, and product marketing copy used for creating catalogs, marketing material, and e-commerce listings. The company primarily used spreadsheets to manually collect and manage product content, a process that was not only frustrating but also prone to errors.
The Solution
To address these challenges, PRADCO implemented a digital asset management (DAM) solution, Acquia DAM, in 2015. This solution enabled teams to find the approved photos, videos, and creative assets they needed in minutes, significantly improving workflow efficiency. In 2021, PRADCO further enhanced their product content workflows by implementing Acquia PIM, a product information management system. With Acquia DAM and Acquia PIM, PRADCO could manage their product digital assets, data, and marketing copy in one view, replacing siloed spreadsheets and storage tools with a centralized location. Acquia PIM also allowed PRADCO to build customized product profiles capturing essential attributes for each product, manage product descriptions tailored to specific marketplaces, and streamline content distribution by exporting only the required product copy, information, and assets to retailers.
Operational Impact
Quantitative Benefit
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