SMS 移动寻宝游戏推动活动成功举办，为慈善事业助力
公司规模
200-1,000
地区
- America
国家
- United States
产品
- Trumpia Text Marketing Services
- Reyword and short code mobile technology
技术栈
- SMS technology
- Short code technology
实施规模
- Enterprise-wide Deployment
影响指标
- Brand Awareness
- Customer Satisfaction
技术
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 零售
适用功能
- 销售与市场营销
服务
- 云规划/设计/实施服务
关于客户
Michael C. Fina 是一家位于纽约的家族式零售店，75 年来一直为客户提供优质产品和卓越服务。这家旗舰店位于纽约第五大道，提供种类繁多的订婚戒指、结婚戒指、高级珠宝、餐具、银器和浴室配件。该公司以庆祝人生中大大小小的里程碑而闻名，是庆祝人生大事的理想场所。珠宝和婚礼行业的领导者 Michael C. Fina 和 Tacori 举办了第二届年度“钻石冲刺：钻石和治愈之冲刺”，为白血病和淋巴瘤协会筹款。
挑战
珠宝和婚庆行业的领军人物 Michael C. Fina 和 Tacori 举办了第二届年度“钻石冲刺：钻石和治愈之战”，为白血病和淋巴瘤协会筹款。该活动为期一天，情侣们在纽约市 15 个地点赛跑，通过短信接收线索，他们必须参与拍照、寻找线索和回复短信等任务 - 所有这些都是实时的。为了顺利成功开展活动，Michael C. Fina 和公司需要一个可靠且易于使用的平台，并在整个活动过程中提供实时结果。
解决方案
Michael C. Fina 与 Trumpia 短信营销服务公司接洽，希望提高响应率和实时通知效率，并根据寻宝游戏中的线索进行定制。Trumpia 能够使用共享短代码 69302 为所有 15 个寻宝游戏地点获取所有 15 个关键词（即“Forever75”和“Proposal75”）。Diamond Dashers 会发送关键词短信，并收到定制的自动回复短信，以收集字谜字母，从而找到最终的线索/目的地 - Gansevoort 酒店的 Tacori 订婚戒指。对于 Dashers，Michael C. Fina 使用 Trumpia 的关键词和短代码技术，通过使用 Dasher 的个人移动设备来创建更亲密的互动。
运营影响
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