SMS Mobile Scavenger Hunt Drives SuccessfulEvent For a Great Cause
Company Size
200-1,000
Region
- America
Country
- United States
Product
- Trumpia Text Marketing Services
- Reyword and short code mobile technology
Tech Stack
- SMS technology
- Short code technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Michael C. Fina is a New York-based family-owned and operated retail destination that has been providing customers with quality products and exceptional service for 75 years. The flagship store, located on Fifth Ave. New York, offers a stunning variety of engagement rings, wedding bands, fine jewelry, tableware, estate silver, and bath accessories. The company is known for celebrating all life's many milestones, big or small, making it the perfect place to turn when celebrating. Michael C. Fina and Tacori, leaders in the jewelry and bridal industry, hosted their second annual 'Diamond Dash: Dash for a Diamond & a Cure' benefiting The Leukemia & Lymphoma Society.
The Challenge
Michael C. Fina and Tacori, leaders in the jewelry and bridal industry, hosted their second annual 'Diamond Dash: Dash for a Diamond & a Cure' benefiting The Leukemia & Lymphoma Society. The event was a one-day scavenger hunt that took couples racing around NYC in 15 locations, receiving clues via SMS messages where they had to participate in tasks such as taking a picture, finding a clue, and replying back via text - all in real time. For a smooth and successful campaign, Michael C. Fina and company needed a reliable and easy-to-use platform as well as delivery on real-time results throughout the campaign process.
The Solution
Michael C. Fina approached Trumpia Text Marketing Services to drive incremental, efficient response rates and real-time notification, each customized to its clue in the scavenger hunt. Trumpia was able to secure all 15 keywords (ie. 'Forever75' & 'Proposal75') for all 15 scavenger hunt spots using a shared short code 69302. Diamond Dashers would text in the keyword and receive a customized auto-responder text message to collect anagram letters which lead them to the final clue/destination - a Tacori engagement ring at the Gansevoort hotel. For the Dashers, Michael C. Fina used Trumpia's keyword and shortcode technology to create a more intimate interaction by using the Dasher's individual mobile devices.
Operational Impact
Quantitative Benefit
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