Showroomprive Makes Mobile Fashionable With Apteligent
公司规模
1,000+
地区
- Europe
国家
- Belgium
- France
- Italy
- Netherlands
- Poland
- Portugal
- Spain
产品
- Apteligents Mobile App Intelligence
技术栈
- iOS
- Android
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - API 集成与管理
适用行业
- 电子商务
- 零售
适用功能
- 商业运营
- 销售与市场营销
用例
- 零售店自动化
- 供应链可见性(SCV)
服务
- 数据科学服务
关于客户
Showroomprive is a French company that was launched in 2006. It has quickly established itself as a leader in European e-commerce. The company hosts exclusive sales on over 700 leading designer brands and boasts 20 million members across eight countries including France, Spain, Italy, Portugal, Poland, England, the Netherlands, and Belgium. Showroomprive is enjoying staggering success; with a 2014 net revenue of €350 million, it nabbed the #2 spot among European private sales sites.
挑战
Showroomprive, a leader in European e-commerce, faced the challenge of making their mobile experience universally accessible for their customers. They created both iOS and Android native apps, which had to be offered in eight different languages due to their diverse customer base across Europe. However, they quickly realized that mobile is a completely different creature than web, and thus faced the formidable task of understanding this relatively uncharted user experience. The mobile challenge was further complicated by the company's plans to enter new international markets.
解决方案
Showroomprive turned to Apteligents Mobile App Intelligence solution to understand their customers' app experience. Pulling from a unique combination of operational and behavioral metrics, Apteligent put critical data at the fingertips of Showroomprive's product managers. They could see in real-time how their customers were interacting with their mobile apps across versions, device types, and geolocations. This allowed the team to quickly identify and prioritize user issues, while also conducting trend analysis to monitor key performance metrics over time. The team also used Apteligent's Business Transactions feature to link important mobile app data to key business metrics.
运营影响
数量效益
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