Showroomprive Makes Mobile Fashionable With Apteligent
Company Size
1,000+
Region
- Europe
Country
- Belgium
- France
- Italy
- Netherlands
- Poland
- Portugal
- Spain
Product
- Apteligents Mobile App Intelligence
Tech Stack
- iOS
- Android
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- E-Commerce
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Retail Store Automation
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
Showroomprive is a French company that was launched in 2006. It has quickly established itself as a leader in European e-commerce. The company hosts exclusive sales on over 700 leading designer brands and boasts 20 million members across eight countries including France, Spain, Italy, Portugal, Poland, England, the Netherlands, and Belgium. Showroomprive is enjoying staggering success; with a 2014 net revenue of €350 million, it nabbed the #2 spot among European private sales sites.
The Challenge
Showroomprive, a leader in European e-commerce, faced the challenge of making their mobile experience universally accessible for their customers. They created both iOS and Android native apps, which had to be offered in eight different languages due to their diverse customer base across Europe. However, they quickly realized that mobile is a completely different creature than web, and thus faced the formidable task of understanding this relatively uncharted user experience. The mobile challenge was further complicated by the company's plans to enter new international markets.
The Solution
Showroomprive turned to Apteligents Mobile App Intelligence solution to understand their customers' app experience. Pulling from a unique combination of operational and behavioral metrics, Apteligent put critical data at the fingertips of Showroomprive's product managers. They could see in real-time how their customers were interacting with their mobile apps across versions, device types, and geolocations. This allowed the team to quickly identify and prioritize user issues, while also conducting trend analysis to monitor key performance metrics over time. The team also used Apteligent's Business Transactions feature to link important mobile app data to key business metrics.
Operational Impact
Quantitative Benefit
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