Senheng® Electric's Implementation of MicroStrategy for Enhanced Business Intelligence
公司规模
Large Corporate
地区
- Asia
国家
- Malaysia
产品
- MicroStrategy Analytics Platform
- MicroStrategy Mobile
- MicroStrategy Dashboards
技术栈
- MicroStrategy
- ERP System
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
- Revenue Growth
技术
- 分析与建模 - 预测分析
- 应用基础设施与中间件 - 数据可视化
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 零售
适用功能
- 商业运营
- 销售与市场营销
- 仓库和库存管理
用例
- 库存管理
- 供应链可见性(SCV)
服务
- 系统集成
- 培训
关于客户
Founded in 1989, Senheng® Electric (KL) Sdn Bhd is one of Malaysia's largest consumer electronics retail chains. Headquartered in Kuala Lumpur, the company offers a wide range of products, including home and kitchen appliances, home theatres, audio systems, and gadgets like computers, laptops, tablets, cameras, and smartphones. With over 130 outlets across the country, Senheng® is a well-established and trusted household name among local consumers.
挑战
Senheng® Electric faced significant challenges with their existing ERP system, which struggled to handle the large volume of reports required by the business. The system's inefficiency led to frequent system hangs, impacting network performance and causing frustration among users who had to make critical business decisions based on outdated information. Additionally, sharing metric reports with top suppliers was nearly impossible under the existing system, further complicating operations.
解决方案
Senheng® researched and identified MicroStrategy as the solution to their challenges. They implemented MicroStrategy's core Business Intelligence (BI) solution in 2005 and added mobile functionalities in 2011. The MicroStrategy platform provided scalable, robust analytics and mobile architecture, allowing users to access and execute reports tailored to their profiles. The transition to MicroStrategy was seamless, with the team offering excellent support. The platform enabled secure access to extensive databases, intuitive visualization tools, and interactive filters, streamlining the analytical process and empowering executives to make fact-based decisions.
运营影响
数量效益
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