Seeing Beauty in Cosmetics Packaging with SOLIDWORKS Visualize
公司规模
Large Corporate
地区
- America
国家
- United States
产品
- SOLIDWORKS Visualize
- SOLIDWORKS Professional 3D
技术栈
- Photorealistic Rendering Software
- 3D Design Software
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 功能应用 - 产品生命周期管理系统 (PLM)
- 分析与建模 - 预测分析
适用行业
- 消费品
- 零售
适用功能
- 产品研发
- 销售与市场营销
用例
- 质量预测分析
服务
- 软件设计与工程服务
- 系统集成
关于客户
Mary Kay Inc. is a top beauty brand and a direct seller of cosmetic products in more than 35 markets worldwide. Founded by Mary Kay Ash over 50 years ago, the company has grown from a small retail store in Dallas, Texas, to a global enterprise with $4 billion in annual sales. The company operates with the help of 3.5 million Independent Beauty Consultants worldwide. Mary Kay offers over 200 premium products, including skin care, makeup, and fragrances, and has a strong focus on empowering women to achieve success.
挑战
Mary Kay Inc. needed to improve design visualization to ensure that sales, marketing, creative, and international colleagues could fully imagine new cosmetics packaging concepts. This would prompt more input, engender greater buy-in, and produce quicker approvals and faster development. The existing SOLIDWORKS design software was efficient for designing products but had limitations in helping key team members grasp design concepts from CAD imagery or 2D drawings. This led to delays in creating physical models and slowed down the approval process.
解决方案
Mary Kay Inc. added SOLIDWORKS Visualize photorealistic rendering software to its existing SOLIDWORKS design platform. This addition allowed the company to create realistic images of packaging concepts quickly, which facilitated faster approvals and shorter design cycles. The software was particularly effective in rendering glass and plastic materials, which are commonly used in Mary Kay's packaging. The implementation of SOLIDWORKS Visualize also supported market research and sales activities by providing high-quality renderings for focus groups, posters, and sales toolkit materials.
运营影响
数量效益
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