Seeing Beauty in Cosmetics Packaging with SOLIDWORKS Visualize
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- SOLIDWORKS Visualize
- SOLIDWORKS Professional 3D
Tech Stack
- Photorealistic Rendering Software
- 3D Design Software
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Functional Applications - Product Lifecycle Management Systems (PLM)
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Mary Kay Inc. is a top beauty brand and a direct seller of cosmetic products in more than 35 markets worldwide. Founded by Mary Kay Ash over 50 years ago, the company has grown from a small retail store in Dallas, Texas, to a global enterprise with $4 billion in annual sales. The company operates with the help of 3.5 million Independent Beauty Consultants worldwide. Mary Kay offers over 200 premium products, including skin care, makeup, and fragrances, and has a strong focus on empowering women to achieve success.
The Challenge
Mary Kay Inc. needed to improve design visualization to ensure that sales, marketing, creative, and international colleagues could fully imagine new cosmetics packaging concepts. This would prompt more input, engender greater buy-in, and produce quicker approvals and faster development. The existing SOLIDWORKS design software was efficient for designing products but had limitations in helping key team members grasp design concepts from CAD imagery or 2D drawings. This led to delays in creating physical models and slowed down the approval process.
The Solution
Mary Kay Inc. added SOLIDWORKS Visualize photorealistic rendering software to its existing SOLIDWORKS design platform. This addition allowed the company to create realistic images of packaging concepts quickly, which facilitated faster approvals and shorter design cycles. The software was particularly effective in rendering glass and plastic materials, which are commonly used in Mary Kay's packaging. The implementation of SOLIDWORKS Visualize also supported market research and sales activities by providing high-quality renderings for focus groups, posters, and sales toolkit materials.
Operational Impact
Quantitative Benefit
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