Broadcom > 实例探究 > See how easy it is to fly Azul

See how easy it is to fly Azul

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公司规模
1,000+
地区
  • America
国家
  • Brazil
  • United States
产品
  • Azul Mobile App
  • Apteligent Mobile App Intelligence
技术栈
  • Mobile App Development
  • Real-time Intelligence
实施规模
  • Enterprise-wide Deployment
影响指标
  • Brand Awareness
  • Customer Satisfaction
技术
  • 应用基础设施与中间件 - API 集成与管理
适用行业
  • 航天
适用功能
  • 商业运营
  • 销售与市场营销
服务
  • 软件设计与工程服务
关于客户
Azul Airlines is a Brazilian-American startup launched in 2008 by David Neeleman. The company's mission is to make it easier for people to travel, disrupting the classic airline model. Azul offers frequent flights to over 100 destinations in Brazil, French Guyana, and the United States. Despite being less than a decade old, Azul's fleet already numbers nearly 140 aircraft. The company recently launched a wildly popular “all-you-can-fly” air pass for American travelers. United Airlines, one of the oldest and most well-established airlines in the world, became major investors in Azul in 2015. Azul is committed to enhancing the customer experience on the ground, and to this end, they have developed a mobile app.
挑战
Azul Airlines, a startup launched in 2008, has been disrupting the classic airline model by offering frequent flights to over 100 destinations in Brazil, French Guyana, and the United States. As the company grew, it realized the need to bolster the customer experience on the ground. To complement the on-the-go lifestyle, Azul needed to provide a way for their customers to conveniently book, manage, and access reservations – preferably, one that didn’t require them to be chained to a computer, waiting on hold for a customer service agent, or standing in line to check-in for their flight. Building and managing a successful mobile app presented great challenges. With scores of daily flights, Azul is dealing with a host of passengers from different countries, time zones, language groups, and so on. They needed to build an app that could cater to a diverse user pool and scale easily. Crucially, the app also had to provide customers with a convenient way to organize travel plans and seamlessly go from point A to point B. This hinged on the app’s stability and simplicity.
解决方案
To fully understand the mobile app user experience and proactively identify app failure issues, the team at Azul knew that they needed real-time intelligence. After reviewing the market, the Mobile Customer Success Team found that Apteligent met their customer-focused criteria. In no time, the Azul travel companion app was up and running with Apteligent’s mobile app intelligence. Apteligent has helped Azul support its skyrocketing success. Its mobile presence is taking off too, and month over month, Azul has experienced app download success. Now, more than half of their customers are actively using their mobile app. Azul relies on Apteligent’s mobile app intelligence for Userflows, User Views, Crash Reporting, and Service Monitoring.
运营影响
  • Azul has experienced app download success month over month.
  • More than half of their customers are actively using their mobile app.
  • The Mobile Customer Success Team can regularly optimize their app for their global customer base.
  • The team can proactively understand critical user workflows and specific business interactions, allowing them to continuously improve the customer experience.
  • Using detailed analytics, the Mobile Customer Success Team can nip crash trends in the bud before they become widespread.

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