ScaleArc 创新地使用 IoT 进行数据库负载平衡
适用行业
- 建筑物
- 石油和天然气
适用功能
- 销售与市场营销
用例
- 楼宇自动化与控制
关于客户
ScaleArc 是一家初创公司，是新兴数据库负载平衡软件类别的先驱。他们在竞争激烈的技术市场中为 IT 买家提供企业软件解决方案。他们的创新软件帮助企业平衡数据库负载，从而提高效率和性能。作为市场上的新玩家，他们不断寻找方法向潜在客户介绍其软件并将销售线索转化为销售。他们的客户群广泛且多样化，需要多次互动才能进行销售。
挑战
ScaleArc是一家新成立的公司，它面临着艰巨的任务，不仅要建立一个新品牌，还要开创一个新的软件类别——数据库负载平衡软件。挑战是双重的。首先，他们必须在竞争激烈的科技市场中树立自己的品牌。其次，他们必须向潜在客户介绍这一新兴软件类别。鉴于科技市场的拥挤性，潜在客户需要多次互动才能进入销售周期。这给 ScaleArc 带来了重大挑战，因为他们需要加速广泛的潜在客户基础，同时还需要对他们进行创新软件方面的教育。
解决方案
为了应对这一挑战，ScaleArc 决定扩大其业务开发代表 (BDR) 团队。他们制定了一项计划，将 Conversica 与 Marketo 和 Salesforce 集成。 Conversica 是一位人工智能驱动的虚拟销售助理，名叫 Jessica，她的任务是将潜在客户转化为销售会议。杰西卡旨在以风度翩翩且坚持不懈的方式跟进潜在线索。这使她能够有效地识别有价值的线索，而不是那些仅仅对贸易展上的赠品感兴趣的人。 Jessica 还成功地重新吸引了潜在客户，从而扩大了 ScaleArc 的潜在客户群。
运营影响
数量效益
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