Foursquare > 实例探究 > Saz’s Hospitality Group Boosts Restaurant Visits with Foursquare Ads

Saz’s Hospitality Group Boosts Restaurant Visits with Foursquare Ads

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地区
  • America
国家
  • United States
产品
  • Foursquare Ads
技术栈
  • Not mentioned
影响指标
  • Revenue Growth
技术
  • 应用基础设施与中间件 - API 集成与管理
适用行业
  • 食品与饮料
适用功能
  • 销售与市场营销
用例
  • 需求计划与预测
关于客户
Saz’s Hospitality Group is a renowned food institution in Milwaukee, Wisconsin. The group has six properties located throughout the city and is recognized as the official BBQ partner of the Green Bay Packers. Saz’s Hospitality Group is also one of the largest caterers in the state of Wisconsin, serving delicious food at various events, including Summerfest and the Wisconsin State Fair. Despite its widespread popularity at these events, the group faced a challenge in attracting customers to its flagship restaurant, Saz’s State House. Many customers were unaware that they could enjoy the same food they loved at the events in a sit-down restaurant setting.
挑战
Saz’s Hospitality Group, a food institution in Milwaukee, has six properties located throughout the city and is one of the largest caterers in the state of Wisconsin. Despite its popularity at catering events, Summerfest, and the Wisconsin State Fair, many people were unaware that they could enjoy the same food in a sit-down setting at Saz’s State House. The biggest challenge for the group was driving customers of their festivals and catering properties to their flagship restaurant location. They needed a solution that could effectively raise awareness about their restaurant and entice people to visit.
解决方案
To address the awareness problem, Saz’s Hospitality Group turned to Foursquare Ads. They used the platform to entice people nearby with a teaser of their award-winning BBQ ribs and their famous mozzarella marinara. The aim was to put out a fun message that would resonate with their customers and encourage them to visit the restaurant. The group planned to increase their investment in Foursquare Ads as the weather warmed up, confident in the platform's ability to deliver results.
运营影响
  • Foursquare Ads generated over 20,000 free local impressions for Saz’s.
  • The customer engagements they paid for were extremely profitable.
  • The group planned to increase their investment in Foursquare Ads as the weather warmed up, confident in the platform's ability to deliver results.
数量效益
  • Amount paid per customer visit was $3.44
  • Average customer spend per visit was $38.00
  • Return on investment was 1,004%

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