Saz’s Hospitality Group Boosts Restaurant Visits with Foursquare Ads
Region
- America
Country
- United States
Product
- Foursquare Ads
Tech Stack
- Not mentioned
Impact Metrics
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Food & Beverage
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
About The Customer
Saz’s Hospitality Group is a renowned food institution in Milwaukee, Wisconsin. The group has six properties located throughout the city and is recognized as the official BBQ partner of the Green Bay Packers. Saz’s Hospitality Group is also one of the largest caterers in the state of Wisconsin, serving delicious food at various events, including Summerfest and the Wisconsin State Fair. Despite its widespread popularity at these events, the group faced a challenge in attracting customers to its flagship restaurant, Saz’s State House. Many customers were unaware that they could enjoy the same food they loved at the events in a sit-down restaurant setting.
The Challenge
Saz’s Hospitality Group, a food institution in Milwaukee, has six properties located throughout the city and is one of the largest caterers in the state of Wisconsin. Despite its popularity at catering events, Summerfest, and the Wisconsin State Fair, many people were unaware that they could enjoy the same food in a sit-down setting at Saz’s State House. The biggest challenge for the group was driving customers of their festivals and catering properties to their flagship restaurant location. They needed a solution that could effectively raise awareness about their restaurant and entice people to visit.
The Solution
To address the awareness problem, Saz’s Hospitality Group turned to Foursquare Ads. They used the platform to entice people nearby with a teaser of their award-winning BBQ ribs and their famous mozzarella marinara. The aim was to put out a fun message that would resonate with their customers and encourage them to visit the restaurant. The group planned to increase their investment in Foursquare Ads as the weather warmed up, confident in the platform's ability to deliver results.
Operational Impact
Quantitative Benefit
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