Saasu：数据驱动营销和构建数据文化的案例研究
国家
- Worldwide
产品
- Saasu
技术栈
- Cloud Computing
- SaaS
- Data Communication Tools
实施规模
- Enterprise-wide Deployment
影响指标
- Digital Expertise
- Productivity Improvements
技术
- 基础设施即服务 (IaaS) - 云计算
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- 金融与保险
适用功能
- 商业运营
服务
- 云规划/设计/实施服务
- 数据科学服务
关于客户
Saasu 是一个全球会计平台，可连接银行、电子商务平台、销售点系统和生产力工具，提供业务活动的完整概览。该公司的在线产品被全球 50 个国家的客户使用。Saasu 开发的软件使管理账户变得有意义，帮助企业主和顾问深入了解绩效，并最终使他们能够做出正确的决策，从而实现持续增长。该公司的业务不仅限于银行对账和合规性。作为首席营销官，Rhys Taylor 领导营销团队并监督公司的增长计划。他还花时间关注公司的客户，因为他们的满意度和反馈水平对 Saasu 来说很重要，并有助于他们将产品推向正确的方向。
挑战
Saasu 是一家全球会计平台，一直坚信数据的重要性。然而，该公司在将数据作为业务决策的最终决定因素方面面临挑战。该公司需要一种工具，可以在其办公室和移动设备上突出显示 KPI 和指标。挑战在于建立一种数据和直觉可以协同工作的文化，并且数据可见性是这种文化的重要组成部分。该公司在选择衡量标准方面也面临挑战，因为关注错误的数字可能会导致无法实现业务目标。
解决方案
Saasu 采用了数据通信工具 Geckoboard，在办公室和移动设备上显著显示 KPI 和指标。该工具允许 Saasu 为网站、产品、服务队列等不同目的设置不同的仪表板。该公司还实施了一种开放的文化，数据可见性是这种文化的重要组成部分。Saasu 的每个人都有 3 个 KPI，每个人都有 3 个 KPI。这些 KPI 指导每个人日复一日、周复一周、年复一年的工作。这个想法是，这些数字在团队中共享，以建立责任制。随着角色的创建或更改，管理团队的成员将与每个人一起确定他们的 KPI。
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