RXBAR
公司规模
Large Corporate
地区
- America
- Europe
国家
- United States
- United Kingdom
产品
- RXBAR
- Oracle Transportation Management software
- Jitterbit's cloud integration platform
- NetSuite
- Salesforce CRM system
技术栈
- Oracle Transportation Management software
- Jitterbit's cloud integration platform
- NetSuite
- Salesforce CRM system
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
- Customer Satisfaction
技术
- 平台即服务 (PaaS) - 连接平台
适用行业
- 食品与饮料
适用功能
- 物流运输
- 销售与市场营销
用例
- 供应链可见性(SCV)
- 车队管理
服务
- 系统集成
- 云规划/设计/实施服务
关于客户
RXBAR 是凯洛格公司旗下的零食品牌子公司，凯洛格公司是一家即食谷物和方便食品的制造商和营销商。RXBAR 在美国和英国设有办事处，在 15 个国家/地区设有分销点。RXBAR 是一种高蛋白零食棒，由几种简单的成分制成 - RXBAR 的纯度和新鲜度吸引了消费者，是 RXBAR 品牌的重要组成部分。该公司还销售各种即食燕麦杯、花生酱和杏仁酱以及儿童零食棒。
挑战
RXBAR 正在经历快速增长，需要提高其运输流程的效率和自动化程度，以满足需求。该公司依靠手动流程向其货运合作伙伴发出货运报价，这经常导致延误。销售和客户服务代表在最需要数据时并不总是能够获得数据。这阻碍了公司内部采用新的 Salesforce CRM 系统，使得准确评估和改进销售和运输流程变得更加困难。RXBAR 需要为所有部门提供所有系统中产品的 360 度视图。
解决方案
RXBAR 决定采用 Oracle 运输管理软件，通过整合货物、自动化投标流程和简化所有必要的信息输入来提高效率。为了迁移到新的运输管理系统，RXBAR 需要通过 NetSuite 作为中央枢纽，连接来自多个系统的孤立数据。与咨询合作伙伴 Keystone Business Services 合作，RXBAR 转向 Jitterbit 的云集成平台，以快速、正确地集成所有系统，并随着时间的推移不断发展以支持新系统。
运营影响
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