RTL Nederlands 依靠 Pachyderm 的可扩展、数据驱动的机器学习管道，让广播视频内容更容易被发现
公司规模
Large Corporate
地区
- Europe
国家
- Netherlands
产品
- Pachyderm
- Videoland
- RTL XL
技术栈
- Machine Learning
- Artificial Intelligence
- Natural Language Processing
- Cloud Computing
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Cost Savings
技术
- 分析与建模 - 机器学习
- 应用基础设施与中间件 - API 集成与管理
适用功能
- 离散制造
- 产品研发
用例
- 机器状态监测
- 过程控制与优化
- 预测性维护
服务
- 数据科学服务
- 云规划/设计/实施服务
关于客户
RTL Nederlands 是欧洲最大的电视、广播和制作公司 RTL 集团的全资子公司。大型国际媒体集团贝塔斯曼拥有 RTL 集团 75.1% 的股份。RTL 集团的姊妹公司包括出版商企鹅兰登书屋和古纳雅尔、音乐公司 BMG 和客户服务提供商 Arvato。RTL Nederlands 每天向数百万电视观众播放节目，同时提供流媒体内容，每月在线观看量达数亿次。其母公司 RTL 集团是欧洲最大的广播公司，也是全球最大的媒体集团之一贝塔斯曼旗下的成员。
挑战
RTL Nederlands 隶属于欧洲最大的广播集团，该公司希望利用人工智能 (AI) 让视频内容更有价值，让数百万订阅者更容易发现。该公司每天向数百万电视观众播放节目，同时提供每月在线观看量达数亿次的流媒体内容。收视率是 RTL Nederlands 的关键增长指标之一，但优化视频资产的价值和可发现性是一项极其耗费人力的工作。这使其非常适合自动化，该团队应用机器学习来优化其视频平台的关键方面，例如创建缩略图和预告片、为这些预告片选择合适的缩略图以及在视频流中插入广告内容。
解决方案
团队通过将复杂任务分解为更简单的子任务解决了这个问题，消除了大型任务专用模型，转而采用可重复使用的模块组合。这种模块化机器学习方法使公司能够跨视觉（帧提取、镜头分割、面部识别）、音频（标记、语音识别、音乐流派）和文本（语言检测、关键短语）子任务对视频流的各种元素进行 AI 训练。Pachyderm 在模型实验期间提供了对数据沿袭的清晰理解，为 Adarga 的数据科学家提供了可追溯性和可重复性所需的洞察力。这有效地为 Adarga 创造了一个受控环境，使团队能够快速评估和了解模型开发。
运营影响
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