Iris > 实例探究 > 加密货币转型:用 Ripple 重新构想金融

加密货币转型:用 Ripple 重新构想金融

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技术
  • 应用基础设施与中间件 - 区块链
适用行业
  • 金融与保险
用例
  • 租赁金融自动化
关于客户
客户 Ripple 是区块链技术的先驱,为企业提供加密解决方案。
挑战
我们面临的挑战是提高区块链公司 Ripple 在加密货币与传统业务无关的金融行业中的品牌知名度。
解决方案
解决方案是使用生成艺术创建一个动态的活动,重新构想金融行业,并展示加密货币如何创造一个更加敏捷、创新、透明和可持续的金融时代。
运营影响
  • The campaign Ripple launched was a significant step towards changing the perception of crypto in the financial industry. By using generative art to reimagine the financial industry and partnering it with messages that challenge the status quo, Ripple was able to present crypto in a new light. The campaign was disruptive, innovative, and thought-provoking, challenging finance leaders to think differently about crypto and its potential in business. While the quantitative benefits of the campaign were not mentioned, the campaign's innovative approach and wide reach suggest that it was a significant move towards increasing Ripple's brand awareness in the financial industry and changing perceptions about crypto.

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