Iris > 实例探究 > 彻底改变银行业:信托银行在新加坡成功推出数字化服务

彻底改变银行业:信托银行在新加坡成功推出数字化服务

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适用行业
  • 金融与保险
关于客户
Trust Bank,新加坡的一家数字银行
挑战
Trust Bank 希望在新加坡推出一家新的数字银行,需要制定定位和推出计划,以便在传统银行品牌主导的市场中脱颖而出。
解决方案
Iris 开发了 360° 全渠道品牌活动,以揭开银行业的神秘面纱,让每个人都能接触到该品牌。他们还实施了推荐计划,并利用社交媒体来推动注册并宣传 Trust 的推荐代码。
运营影响
  • The operational results of the campaign were highly successful. The referral program designed to drive sign-ups went viral within the first few days of launch, indicating a high level of public engagement and interest. The campaign also successfully established a strong and unique social media presence for Trust Bank, setting it apart from traditional banking brands. The use of non-traditional in-store touchpoints at NTUC FairPrice supermarkets effectively combated in-store clutter and communicated the brand message in a fun and engaging way. Overall, the campaign successfully demystified banking and made Trust Bank's brand more accessible to the average consumer.
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