CallTrackingMetrics > 实例探究 > 呼叫跟踪和营销归因:促进家庭服务行业的成功

呼叫跟踪和营销归因:促进家庭服务行业的成功

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技术
  • 分析与建模 - 实时分析
  • 网络与连接 - 网关
适用行业
  • 玻璃
适用功能
  • 质量保证
  • 销售与市场营销
用例
  • 时间敏感网络
  • 视觉质量检测
服务
  • 系统集成
  • 测试与认证
关于客户
Leadhub 是一家家庭服务营销机构,为家庭服务行业的客户提供支持。他们专注于网络上可操作的用户体验,并优先考虑给家庭服务行业的企业打电话。他们对客户的积极影响正在显着增长,客户的转化率和第一页排名显着增加。
挑战
家庭服务行业需要一个全面且经济实惠的呼叫路由、跟踪和归因系统,才能全年取得成功。我们面临的挑战是如何做出响应并拥有可靠的数据,以获得对客户网站的可操作性、广告支出有效性和呼叫系统响应能力的重要见解。
解决方案
Leadhub 需要一个动态软件解决方案,能够提供适合所有类型家庭服务业务的出色呼叫跟踪和归因。他们发现 CallTrackingMetrics (CTM) 是一款一站式软件,易于使用并与大多数企业的 CRM 集成。 CTM 的易用性、数据分析和报告功能是 Leadhub 长期作为 CTM 客户的主要因素。
运营影响
  • The adoption of CTM has allowed Leadhub to provide advanced routing, dependable call quality, and more to their customers, helping them achieve better ROI from their websites, ad campaigns, and call services. Leadhub can quickly troubleshoot caller issues and integrate CTM’s software with a variety of CRMs. This has enabled them to offer clients up-to-date call tracking and marketing attribution at a granular level year-round, filling in the data gaps many businesses experience when seeking out new customers. Furthermore, CTM’s call attribution abilities have empowered Leadhub to track and optimize crucial pieces of marketing for their clients outside of the homepage, such as the effectiveness of their Google Ads. This client-focused approach has been a win for Leadhub, helping them build trust as they grow with their clients.
数量效益
  • Leadhub successfully grew one of its clients, Window World TX’s conversion by 103%, with an 88% increase in page-one rankings.
  • Leadhub’s team has grown from six to twenty-six, optimizing the websites, ad campaigns, and digital services of home services companies across the United States.

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