Revolutionizing Home Services Industry with Call Tracking and Marketing Attribution
Technology Category
- Analytics & Modeling - Real Time Analytics
- Networks & Connectivity - Gateways
Applicable Industries
- Glass
Applicable Functions
- Quality Assurance
- Sales & Marketing
Use Cases
- Time Sensitive Networking
- Visual Quality Detection
Services
- System Integration
- Testing & Certification
About The Customer
Leadhub is a marketing agency that specializes in the home services industry. They support numerous clients in this industry, which is characterized by shorter busy seasons and frequent emergency services. Responsiveness and robust data are crucial for the success of these businesses. Leadhub's role is to provide a comprehensive and affordable system for call routing, tracking, and attribution to these businesses. They also help their clients navigate the seasonal nature of their business and gain crucial insights into their website actionability, ad spend effectiveness, and call system responsiveness. Leadhub's team has grown from six to twenty-six, optimizing the websites, ad campaigns, and digital services of home services companies across the United States.
The Challenge
Leadhub, a marketing agency specializing in home services, faced the challenge of supporting their clients with a comprehensive and affordable system for call routing, tracking, and attribution. The home services industry is characterized by shorter busy seasons and frequent emergency services, making responsiveness and robust data crucial for year-round success. The industry also faces the pressure of being the first business to respond to a customer, especially in emergency situations. According to a study by the Harvard Business Review, only 37% of businesses responded to callers within 60 minutes, and 24% took 24 hours to call back. The remaining businesses missed potential opportunities, with 23% never calling back. These statistics could be detrimental to businesses in the home services industry. Therefore, Leadhub needed a dynamic software solution that could help these companies navigate the seasonal nature of their business and gain crucial insights into their clients’ website actionability, ad spend effectiveness, and call system responsiveness.
The Solution
Leadhub sought a 'one-stop-shop' software solution that was easy to use and train their growing team on. They needed a solution that could integrate with most businesses’ CRMs and provide dependable call and routing quality, real-time tracking and attribution, and affordability. CallTrackingMetrics (CTM) was identified as the ideal solution. CTM’s ease of use was a major factor in Leadhub’s decision, and despite the challenges of setting up a new software, data analysis and reporting were made easier with the CTM system. Leadhub used this data to streamline processes for customers by focusing on actionable user experiences on the web. They decided to opt out of chatbot usage to shorten a potential customer’s time between landing on the website and booking services. This strategy emphasized phone calls to businesses in the home services industry. CTM’s call attribution abilities also empowered Leadhub to track and optimize crucial pieces of marketing for their clients outside of the homepage, such as the effectiveness of their Google Ads.
Operational Impact
Quantitative Benefit
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