Twilio > 实例探究 > 借助 Twilio 彻底改变汽车行业的客户支持

借助 Twilio 彻底改变汽车行业的客户支持

技术

网络与连接 - 5G
传感器 - 自动驾驶传感器

适用行业

汽车
水泥

适用功能

采购
销售与市场营销

用例

智能停车
车辆到基础设施 (V2I)

服务

系统集成

关于客户

Walcu 是一款汽车 CRM，为汽车经销商提供通信解决方案。

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挑战

西班牙的汽车销售行业严重依赖传统的沟通方式，导致错过客户电话并缺乏支持。

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解决方案

汽车 CRM 企业 Walcu 选择 Twilio 开发语音、电子邮件和 SMS 渠道，以统一客户沟通并提高客户参与度。

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运营影响

The integration of Twilio's services into Walcu's CRM platform has significantly improved the communication between dealerships and their customers. Dealerships can now manage large volumes of customer calls, with single dealerships able to handle 500 simultaneous calls at peak volume. The email solution has increased dealership email open rates from 20% to as high as 70%. The personalized SMS communication has enabled dealership sales representatives to reach customers directly, supporting more than 50,000 text messages between sales representatives and their customers a month. This has resulted in quicker car buying decisions by customers. The use of Twilio's services has also allowed Walcu to unify customer communication, enabling dealerships to strategically choose one channel over the other to message end-customers where they prefer, or use an omnichannel approach to keep customers engaged on every channel.

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数量效益

100,000 average monthly SMS traffic
15% increase in dealership sales
50% increase in email open rates

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