Revolution Beauty gives its eCommerce operations a digital makeover
公司规模
Mid-size Company
地区
- Europe
国家
- United Kingdom
产品
- Salesforce Commerce Cloud
- MuleSoft’s Anypoint Platform
- Image Relay
- Netsuite
- Robin HQ
技术栈
- API Integration
- ERP
- Asset Management Tool
- Contact Center Platform
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Productivity Improvements
- Cost Savings
技术
- 应用基础设施与中间件 - API 集成与管理
- 平台即服务 (PaaS) - 连接平台
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
- 库存管理
- 零售店自动化
服务
- 系统集成
- 软件设计与工程服务
关于客户
Founded in 2014, Revolution Beauty is one of the fastest-growing beauty brands in the UK. The company is known for its speed to market and creating high-quality products at affordable prices. With the increase in online shopping, Revolution Beauty has been focusing on delivering new, engaging eCommerce experiences fast. The company launches 30 new SKUs each week, with a minimum of three image types per SKU. This focus on speed to market puts immense pressure on the Creative and Web teams to add hundreds of new products images to the website each month.
挑战
Revolution Beauty, one of the fastest-growing beauty brands in the UK, was facing challenges with its eCommerce platform. The website could not keep up with the brand’s pace of continuous innovation and new product releases. It was difficult and time-consuming to update and add pricing, images, product descriptions, and other critical information. To maintain market leadership, Revolution Beauty also needed to integrate its eCommerce platform with on-premises applications for a single customer view — enabling customer service reps to resolve inquiries faster and deliver a seamless customer experience.
解决方案
Revolution Beauty selected Salesforce Commerce Cloud as its new eCommerce platform. To launch projects faster, the company needed a flexible integration layer to connect the new eCommerce platform with its on-premises systems. Revolution Beauty’s technology partner — Astound Commerce — recommended MuleSoft’s Anypoint Platform due to the platform’s ease-of-use and API integration capabilities. By selecting MuleSoft to take an API integration approach, Revolution Beauty connected Salesforce Commerce Cloud to its core backend systems — including its ERP, Netsuite, contact center platform, Robin HQ, and an asset management tool called Image Relay. In just five months, Revolution Beauty transformed its eCommerce and customer service experience.
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