Revolution Beauty gives its eCommerce operations a digital makeover
Company Size
200-1,000
Region
- Europe
Country
- United Kingdom
Product
- Salesforce Commerce Cloud
- MuleSoft’s Anypoint Platform
- Image Relay
- Netsuite
- Robin HQ
Tech Stack
- API Integration
- ERP
- Asset Management Tool
- Contact Center Platform
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
- Retail Store Automation
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Founded in 2014, Revolution Beauty is one of the fastest-growing beauty brands in the UK. The company is known for its speed to market and creating high-quality products at affordable prices. With the increase in online shopping, Revolution Beauty has been focusing on delivering new, engaging eCommerce experiences fast. The company launches 30 new SKUs each week, with a minimum of three image types per SKU. This focus on speed to market puts immense pressure on the Creative and Web teams to add hundreds of new products images to the website each month.
The Challenge
Revolution Beauty, one of the fastest-growing beauty brands in the UK, was facing challenges with its eCommerce platform. The website could not keep up with the brand’s pace of continuous innovation and new product releases. It was difficult and time-consuming to update and add pricing, images, product descriptions, and other critical information. To maintain market leadership, Revolution Beauty also needed to integrate its eCommerce platform with on-premises applications for a single customer view — enabling customer service reps to resolve inquiries faster and deliver a seamless customer experience.
The Solution
Revolution Beauty selected Salesforce Commerce Cloud as its new eCommerce platform. To launch projects faster, the company needed a flexible integration layer to connect the new eCommerce platform with its on-premises systems. Revolution Beauty’s technology partner — Astound Commerce — recommended MuleSoft’s Anypoint Platform due to the platform’s ease-of-use and API integration capabilities. By selecting MuleSoft to take an API integration approach, Revolution Beauty connected Salesforce Commerce Cloud to its core backend systems — including its ERP, Netsuite, contact center platform, Robin HQ, and an asset management tool called Image Relay. In just five months, Revolution Beauty transformed its eCommerce and customer service experience.
Operational Impact
Quantitative Benefit
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