重振忠诚度：MINI 友谊服务如何赢回客户
适用行业
- 汽车
关于客户
客户是 MINI，特别是使用 4 年以上的 MINI 汽车的车主，他们正在转向独立的汽车修理店和服务连锁店。
挑战
MFS 面临的挑战是，汽车老化得越多，车主的忠诚度就越低。车主们错误地认为原装零件和 MINI 服务是更昂贵的选择，因此转向独立的汽车修理店和服务连锁店。
解决方案
为了解决这个问题，我们发起了一项活动，旨在传达原厂 MINI 零件和服务不仅是每位车主心爱的 Mini 值得拥有的，而且绝不更昂贵。该活动涉及德国 MINI 经销商，包括户外海报、促销、在线交流、对话元素和 360 度服务视频。
运营影响
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