Iris > 实例探究 > 将枯燥的品牌书籍转变为具有视觉吸引力的营销材料

将枯燥的品牌书籍转变为具有视觉吸引力的营销材料

适用功能

关于客户

客户 Sol 需要一本能够反映他们“真实”、“精心制作”和独立精神的品牌手册。

挑战

我们面临的挑战是将一本 60 页的包含枯燥营销内容的品牌书籍转变成具有视觉吸引力的内容。

解决方案

该解决方案涉及使用各种技术，如“手工制作”木盒、“手工制作”凸版印刷、不同的纸材、印刷和雕刻技术，在不到四个星期的时间内设计、制作和印刷品牌书籍。

运营影响

The redesigned brand book was a success, reflecting the 'authentic', 'crafted', and independent spirit of the brand. The use of 'hand-made' wooden boxes for the outer part of the book and 'hand-made' letterpress typography added a unique and crafted touch to the brand book. The different paper stocks and printing and engraving techniques used created a visually engaging and appealing book. The brand book was not only visually engaging, but also reflected the unique identity of the brand, making it a successful marketing tool for the brand. The project was completed within the tight deadline set by the client, demonstrating the efficiency and effectiveness of the design team.

数量效益

The brand book was redesigned and printed in less than four weeks, meeting the tight deadline set by the client.
The brand book was transformed from over 60 pages of dry content into a visually engaging and appealing book.
The use of different paper stocks and printing and engraving techniques added a unique touch to the brand book.