Revamping Global Advertising Strategy: A Case Study on Sol
Applicable Functions
- Sales & Marketing
About The Customer
The client in this case study is Sol, a global brand. Sol is known for its 'authentic', 'crafted', and independent spirit. The brand is recognized for its unique identity and its commitment to maintaining this identity in all its marketing and branding materials. Sol values creativity and innovation, and is always looking for ways to engage its audience in unique and engaging ways. In this case, Sol was looking to transform its brand book into something that not only reflected its unique identity, but was also visually engaging and appealing to its audience.
The Challenge
Sol, a global brand, was faced with the challenge of making their brand book more engaging. The existing brand book was filled with over 60 pages of dry marketing content, including complex power-point charts that were not visually appealing or engaging. The brand book was not reflecting the 'authentic', 'crafted', and independent spirit of the brand. The challenge was to transform this content into something visually engaging and appealing, while also reflecting the brand's unique identity. The task was not just about redesigning the brand book, but also about doing it within a tight deadline of less than four weeks.
The Solution
The solution involved a complete overhaul of the brand book, using several techniques to reflect the 'authentic', 'crafted', and independent spirit of the brand. The design team decided to create 'hand-made' wooden boxes for the outer part of the book, adding a unique and crafted touch to the brand book. The typography was also 'hand-made' using letterpress techniques, adding a unique and authentic feel to the book. Different paper stocks were used, along with various printing and engraving techniques, to create a visually engaging and appealing brand book. The entire design, crafting, and printing process was completed in less than four weeks, meeting the tight deadline set by the client.
Operational Impact
Quantitative Benefit
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